Starting Metomic 2.0

4 min read

Richard Vibert

21 Aug 2019

When defining a new market you have to be in it for the long-term.

Consider selling organic eggs to a restaurant 10 years ago. At the time that seemed stupid. Restaurants would say to a supplier “why would I buy your organic eggs if they’re twice as expensive as the ones I get from my usual supplier?” It seemed completely absurd.

But now it’s different. Restaurants are bragging about their use of organic produce in their dishes. And not just on the menu, but they’re actually spending more money to shout about it to the world. The industry has been transformed. If you’re not using organic eggs, people see you differently. You’re stuck in the old world and eventually people will stop using you — you’ll die.

The use of organic eggs didn’t come from regulation; it came from compounding consumer demand. The use of organic eggs might seem like something meaningless but, in the long-term, it can have mountain-sized consequences by changing what an organisation stands for.

close-up of eggs Are they better? Or are they just a scam? It doesn’t matter – they sell

Metomic is changing what organisations stand for. Our product isn’t the Consent Manager or the “five lines of code”. Our product is giving companies the ability to say to their customers “We respect your data” and stand by that promise. We are transcending organisations from today’s internet, which is riddled with manipulation and deceit, into a new dimension of the internet which empowers individuals through transparency and control of data.

When we raised our seed round, we were not the only ones dreaming of this new world. But the path we started down in search of this new world was unique (B2B software; API / dev-led; design-first), uncharted, and risky.

We are transcending organisations from today's internet, which is riddled with manipulation and deceit, into a new dimension of the internet which empowers individuals through transparency and control of data.

Nine months down this path and we’re becoming increasingly confident we made the right decision. But… we’re no longer the only ones here.

Competition is growing and getting stronger. This is good. It will naturally raise awareness of data ethics across the globe — increasing the size of our market in doing so. The challenge is, well, competition.

Instead of worrying, shying away and trying to argue that we don’t have competitors, it’s time for us to embrace the situation, leverage our strengths, and patch our weaknesses. With less capital than other companies, we might not be able to build product as fast or take it to market with as much force; but successful companies are not made solely from these two factors.

The equation is far more complex than that, so let’s recognise the areas where we should strive towards being the best.

We’re learning, we’re improving and we’re building strength as we continue. It’s time for Metomic 2.0 and we’re excited for what’s next.

the author

Richard Vibert

CEO, Metomic